M&A Digital AgencyStudio

Glossary

Each notion with the trade term as its title, why it matters in production, how it is written in a generation prompt, and the films where you can see it at work. No tool names.

Image grammar

Camera move
What the camera does during the shot: static (locked-off), pan, dolly or tracking, handheld, slow push-in.
Color grading
The final adjustment of colours, contrast and density across all shots, so that they belong to the same film.
Continuity
The consistency between two consecutive shots: character positions, eyelines, props, light, costume.
Lens and depth of field
Focal length sets the angle of view (wide-angle, 35 mm, telephoto); depth of field says what is sharp and what is blurred.
Lighting
The source, direction and quality of a shot's light: hard or soft, natural or artificial, time of day. · seen in 1
Shot size
How large the subject is in the frame: wide shot, medium shot, medium close-up, close-up, extreme close-up. · seen in 1

Generate

Image-to-video
Animating an approved still image rather than generating a shot from a sentence (text-to-video).
Start frame
The still image that serves as the first frame of an animated shot, setting its frame, characters and light.

Direct

Hook
The first second of a short film: what it shows must raise a question before the viewer decides to scroll on. · seen in 2
Screen-relative speed
Describing the speed of an object by the share of the frame it crosses in a given time, rather than with an adjective. · seen in 1
Shot list
The list of a film's shots, each with its length, shot size, action and what the voice says. · seen in 2

Keep it consistent

Anachronism
A detail that does not belong to the film's period: a garment, an object, a hairstyle, an aircraft. · seen in 1
Character consistency
Making sure one character keeps the same face, build and outfit from one shot and one episode to the next. · seen in 2
Character sheet
The set of reference images that locks a character: face front and side, full body, gestures, costume. · seen in 2

Voice and sound

Generated music
An original track composed by a model from a written brief: style, tempo, instruments, mood, structure. · seen in 3
Lip-sync
Matching a generated character's lips to the words he or she says. · seen in 1
Text-to-speech
A voice generated from text, chosen among existing timbres, with its language, pace and silences.

Edit and finish

Archive look
The treatment that makes an image that is too clean pass for a period reel: grain, frame rate, colours, vignetting, dust. · seen in 2

Produce and publish

AI disclosure
The visible, machine-readable indication that a film was generated by AI.