M&A Digital AgencyStudio

Continuity

The consistency between two consecutive shots: character positions, eyelines, props, light, costume.

Why it matters in production

A generated film has no script supervisor: every shot is made alone, and the editor holds the continuity. We handle it upstream, in the start frames (same ticket in the hand, aircraft still heading right, identical hair) and in the prompt (“he keeps his arm outstretched”). A broken continuity shows more than an image defect.

Other names

continuity error · eyeline match

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