About
One person, between Paris and Brussels, making short, fully AI-generated films for brands and companies.
One person, Paris and Brussels
The Studio is the video workshop of M&A Digital Agency, a one-person agency. No team to introduce, no face on screen: the films speak, and the behind-the-scenes say how they are made.
The background, without the photo
A legal education, which left a taste for verified sources and proofread copy. Years of customer service in aviation and tourism, where you learn what a traveller remembers of a brand and what they forgive. A knowledge of emerging markets, French-speaking ones first. And, since 2024, making content and websites for demanding companies, with AI in support.
ROUVRAY comes from there: early commercial aviation, told with true facts. So does VARENNE, in its own way: what an article does to a brand, and to the woman who carries it.
The method
A short film is made shot by shot. We write, record the voice, approve one still image per shot, animate, sort, edit. The generated image decides nothing: the start frame, the shot list and the edit make the film. All of it is detailed in the Method, and every trade notion has its page in the Glossary.
The tools, by role
Image generation, video generation from still images, synthetic voices, music generated under a commercial licence, editing, grading and subtitling. The tools change every quarter; the method does not. That is why we name them by what they do, not by their brand.
What we do not do
No real person imitated, no real brand without its consent, no real place presented as real. No film without its “AI-generated images” disclosure. No client named without written consent.
Next
Talk about a project, or watch the films first.