VARENNE
A photo-novel in twelve episodes
Éléna Varenne founded Saulène, a skincare brand, after years as an influencer. An article asks the question nobody would ask a male founder: influencer or entrepreneur? Her sister Clara is a journalist. Twelve one-minute episodes, as a photo-novel.
Fiction. The people, brands and media do not exist. Original generated music.
- Status
- Ongoing · A new episode on Tuesdays and Fridays
- Format
- Animated photo-novel
- World
- Drama & power
- Episodes
- 3
- Follow the series
- @studio.madigitalagency · #VARENNE #romanphoto
Season 1
3 episodes
Original soundtrack
Nothing Shows
3 min 44
The season’s theme, in full. Each episode only carries its first minute: the intro, the first verse, the chorus.
Original generated music, under a commercial licence. English lyrics, on purpose: they do not compete with the speech balloons.Documents from the world
Articles, posts and ads that exist inside the fiction, nowhere else.
Marges article on Éléna
Behind the series
The idea.
The photo-novel is the most honest format for generated images: one still per panel, text set in the edit, and reading time left to the viewer.
What was hard.
Two recognisable sisters across twelve episodes and a hundred images, without ever using a real face. And a fictional brand, Saulène, credible enough to have a logo, ads and a crisis.
What we learned.
Speech balloons, captions and press clippings are set afterwards, in a template, to keep the same typography from one episode to the next and stay editable; only text that belongs to the set is generated inside the image. And one episode carries one single turn.